New Era: Redefining Men’s Most Popular Men’s Accessories

New Era Cap Co


New Era History

The story of this company started in 1920 when a German immigrant Ehrhardt Koch and a skilled craftsman decided to redesign the fashion headwear. In order to open the company, Ehrhardt borrowed money from his sister Rose and so he founded the New Era Cap Co. Since he was opened to new ideas, during the first year, the company managed to produce 60 000 Gatsby-style caps.

In 1932, his son Harold decided to join the business. He noticed that the demand for fashion caps was slowly fading, and professional baseball was flourishing. This was the moment when New Era decided to create a new item, the baseball cap. The first New Era professional baseball cap was produced in 1934 for the Cleveland Indians’ uniforms.

By 1950, this company was the only independent cap maker supplying caps to famous basketball teams like Brooklyn Dodgers®, Cleveland Indians®, Cincinnati Reds®, and Detroit Tigers®. In 1954, Harold designed the New Era’s fitted 59FIFTY contemporary style cap.

Over the years, the company has evolved a lot, even Harold’s son joined the company and was named president. In the ‘80s, the company was producing headwear for college sports, AAA and international baseball leagues and even started selling its caps to sports fans. The company’s globalization efforts continued with opening new offices in Australia, Japan and Europe. In 2012, New Era became the official on-court cap of the NBA, making it the only brand in the history of the sport to have exclusive on-court, on-field, and sideline headwear rights for all 3 major US leagues at the same time.

Raiders snapback hats


What Are the Most Popular New Era Men’s Accessories?

Nowadays, New Era has a large selection of men headwear ranging from snapback hats and fitted hats to knitted beanies. However, some of them really made their way into men’s wardrobe and that’s for some very good reasons.

New Era 940 A-Frame Oakland Raiders Bright Roy Black Snapback

As a fan of the amazing collection of Raiders snapback hats, you’ll certainly love to get your hands on this extraordinary headwear piece. Its curved brim, 90 A-frame, embossed team logo and adjustable snapback will make you fall in love with it instantly. The last thing that adds to these riders snapback hats models is the material. Made of 100% cotton, these hats are comfortable, breathable and will cause no skin irritations or allergies. And the reason for this is cotton’s hypo-allergenic and anti-bacterial properties. Thanks to this model’s simplicity and sleek design, you can easily combine it with some of the most popular clothes and urban men’s jewellery.

New Era 950 Raiders Helmet Story Pack Black Snapback

These raiders snapback hats have a black crown and a visor with Raider’s text embroidery in the front. They also feature a white NE flag and Grey or Kelly under visor. These two Raiders snapback models are just some of the many you can find from New Era’s hat collections. There are many ways to wear a snapback, allowing you to combine it with your casual Raiders clothing as well as with any hip-hop and casual outfit combo.


Las Vegas Raiders Black & White 59FIFTY Fitted

This basic black and white Las Vegas Raiders hat is made of a 100% polyester woven crown and a visor offset. It has the team’s logo on it in white embroidery on the front panels. The flatter brim of this hat allows it to be combined with both hip-hop and more casual loose fit clothing.

Las Vegas Raiders Official Summer Sideline Stretch Bucket

If you want to take a little break from wearing the Raiders snapback, you should certainly enforce your New Era’s hat army with the Las Vegas Raiders summer stretch bucket hat. This beauty features a max weave mesh fabrication, silicone Raiders wordmark at the front panels and woven NFL training patch that is placed at the right-wear side. The Raiders stretch bucket also has a stretch-fit sweatband for added comfort and an embroidered team logo at the rear.

Las Vegas Raiders Cold Weather Sport Knit

When the weather is colder, you put to good use the amazingly warm Raiders sport knit hat. Featuring a fleece lining, the Raiders’ felt badge at the front and a team abbreviation on the crown that is complemented by a team name on the rear, this sport knit hat will keep you warm without compromising your style. Other details you can find on this hat are the one-time removable pom at the top of the hat and the NFL Shield at the rear.

Las Vegas Raiders Black Nfl Sideline Face Mask


Las Vegas Raiders Black Nfl Sideline Face Mask

Whether you want to protect yourself from the polluted air or you are taking preventive Coronavirus measures, you can stretch your men’s accessories collection with a new face mask from New Era. Engineered with lightweight performance materials and featuring screen-printed logo at the right-wear side with a New Era flag, screen-printed at the left, this mask will offer you the optimal level of protection. It also features one filter for enhanced protection and adjustable tubes so you can easily control the elastic ear straps and the mask’s size.