Whether transporting, storing or protecting goods, it all comes down to the quality of packaging to get the job done right. As such, it’s a crucial element across different industries and businesses, from warehouses to cafés. Additionally, investing in the adequate packaging can be of help with ensuring product safety, reducing waste and damages, plus enhancing brand appeal altogether. Simply put, its role is essential.
What is the Most Popular Packaging?
Among the various options of packaging solutions available, some stand out in both practicality and popularity.
Bubble Wrap
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When it comes to protecting delicate items, ranging from electronics to glassware, bubble wrap steps in as a way to provide the adequate cushioning against impact and damage from shock and vibration during transport. Available in an array of designs, from bags for smaller items to rolls in different sizes, from standard to laminated and anti-static, it’s a versatile choice.
Besides being suitable for the different industries and businesses, and its reliability in protection of the goods, it’s a popular option for the light weight, affordability and reusability. Pair with a specialised single or double dispenser and you can get proper packaging done in no time – especially useful when working with high demand orders; after all, time is money when running a business.
Cardboard Boxes
Lightweight yet strong, versatile and affordable, what’s not to love about this staple in packaging solutions?! Easy to work with, available in all sorts of sizes, thicknesses and even shapes, these boxes are essential in retail packaging as much as e-commerce for convenient shipping. On top of it all, they’re also easy to reuse, repurpose as storage containers or a comfy cat bed that also acts as a scratch post, and recycle as box filling if you don’t want to look for egg cartons, egg trays or packing peanuts.
Paper Packaging
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Can you think of a more flexible and eco-friendly material than paper? As many are concerned about plastics nowadays, and how the use of plastic packaging could potentially affect their popularity with consumers, paper turns out as a suitable alternative that’s reliable, affordable and can be used for wrapping and padding as much as branding. From wrapping paper and grocery bags to paper cups, it’s a versatile solution that’s also easy to work with and print on.
Plastic Packaging
Like it or not, plastic is still one of the most flexible and reliable options that still offers room for sustainability through recycling. As a manmade material, available in different types and properties, you can come across a selection of packaging supplies suitable for different uses and purposes.
If you’re looking for more durability and storage convenience, the containers are a go-to choice that maintains perfect sealing for protection of the goods from damage and exposure to the elements. It’s a solution fit for various products, from foods to cosmetics.
For smaller items, gift and e-commerce needs, you have poly seal bags, carton liners and flexible packaging in the form of film wraps and sachets. What’s great about all of these is they come in clear form and allow visibility of the products inside. This can be helpful with gaining more customer trust.
When you combine the benefits of paper and plastic together, you get a lightweight yet durable envelope with built-in cushioning. As they’re equipped with a layer of protection, the padded mailers reduce the need to incorporate additional materials thus saving space and reducing postage costs. Besides paperwork, they’re available in different sizes fit for shipping smaller items like books, electronics, as well as jewellery.
How to Choose the Right Packaging for Your Business?
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Knowing what the popular and practical options of packaging products are is one thing, knowing how to choose the ideal ones for your needs is another. With so many great solutions, you should consider several aspects:
Product Type
Regardless of the distance you ship to, you need to be certain the packaging would endure the transport and protect the goods inside. To find the suitable one, you should go over the specifics of your goods, from size and shape to weight to narrow down the options. Fragile items require additional cushioning, while perishable goods like foods need to be in airtight containers for freshness.
Brand
When you operate a business, everything reflects the brand’s identity and style – including the packaging solutions you choose. If the focus of your brand is on sustainability, then you should opt for reusable and recyclable materials, whereas if the products and image are more high-end, the focus should be on premium details, from quality materials to elegant finishes.
Customer Experience
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Sometimes, the packaging a product comes in is part of the experience too, and can win over a client more than imagined. Besides securing the items properly and protecting them from damage, theft and the elements, choosing a standout print and colour can work wonders, same as having the chance to reuse the material for further storage.
Costs
Cheaper may cost you less, but it may take its toll on the reputation overall. Look for affordable and durable materials, choosing from reliable brands known for the products’ quality to have peace of mind. Read up reviews, compare properties, and look for bulk purchasing to lower the costs without compromising on quality.